Rapper Cassper Nyovest had tongues wagging and thumbs twitching when he recently posted a picture of himself shopping at Mr Price.
Not that there’s anything wrong with looking trendy while saving a buck at this popular retail outlet or that the Gusheshe hitmaker should have any reason to explain where he shops – the rapper just raised eyebrows when on the one day he was posting pictures of luxurious brands and soon after he was spotted shopping at the major retailer.
Some of his social media followers went as far as questioning his millionaire status and called him “broke”. Added to that the rapper later shared pictures of himself buying second-hand goods and promoting a less glamorous lifestyle of conspicuous saving.
It turns out that the rapper is not actually broke and that this was part of a social media campaign with media personality Pearl Thusi for financial services company, Sanlam, to promote conspicuous saving among the youth.
Connect caught up with the hip-hop sensation to find out why he has traded in popping bottles for a bottle of ngud.
“Sanlam came up with the idea for myself and Pearl Thusi to start posting things that we don’t normally post, things that are the complete opposite of what we normally do. I posted a picture of myself shopping at Mr Price and some people started dissing me and saying ‘hey you’re going broke’ but that was all part of the campaign.
“We wanted to start a dialogue to get people talking and to start a dialogue about savings, which we revealed at a later stage,” said the award-winning artist.
Regardless of his lavish lifestyle which he flaunts on social media, the rapper said he agreed to be part of this campaign because he wanted to inspire the youth and shared that he also learned a thing or two during the campaign.
“Sanlam came to me with this idea of teaching people about the importance of saving money and I was like I’m down for anything that teaches people, my people a better way. This campaign is all about teaching people the importance of saving money and teaching people that saving is cool. Even I learned some things about saving money,” he said.