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DStv Premiership replaces Absa Premiership

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Absa Premiership

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DStv Premiership replaces Absa Premiership. DStv is now the official sponsor for the Premier Soccer League of South Africa.

Absa Premiership

“It’s a historic day today for me and the executive committee off the PSL‚ and especially the 32 club chairmen. It’s been a long and exciting journey‚” Khoza said.

“Joining DStv is a momentous occasion because in 2007 we were part of the broadcast rights-holders deal of the PSL [with SuperSport].

“That in itself created a lot of debate‚ and that debate was to say that football had been privatised. And we debunked that myth.

“Today it’s very important to explain to members of the public that by having DStv as the Premiership sponsor‚ DStv is just an event sponsor.

“In terms of the rights allocation‚ the categorisation of rights for the terrestrial category remains the same.

“We want to see television on free-to-air‚ and for everyone to see those games. In terms of the agreement that we entered into‚ nothing will change.”

“ … For our team that was negotiating with the new sponsor there were four or five companies to talk to‚ and DStv became a perfect fit in the sense that they are a platform that conveys our content‚” he said.

“They are the content generators of the PSL. It’s a perfect fit.

“But what’s important is to maintain and make sure that access to our content is affordable. And DStv has made it possible that that is maintained for our supporters.

“So I am happy today to give assurances to the public that as much as DStv is the sponsor‚ it does not cut out the free-to-air channels.

“All the viewers in SA who depend on DStv‚ or on free-to-air‚ will have the same kind of approach with regards to the rights as we had with our sponsors [Absa] who have exited our football.”

Thando Gama

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